Social Media Marketing

At Website Facility we understand that social media is a rapidly growing, diverse landscape that every business now needs to seriously consider venturing into. With Facebook now reaching over 500 million users and YouTube becoming the second largest search engine, it is no longer a phenomenon that can be ignored. The fact is that millions of people are using social media to communicate with friends and colleagues, recommend products, ask questions, research services, and the list goes on. By embracing social media, businesses can open themselves up to a world of new opportunities and customers.

A social media service for everyone?

The Website Facility social media services cover a range of business goals and objectives and can be tailored to suit any type or size of company. The particular elements which make up the service are:

• Social media development – basic setup of social profiles  (Facebook, Twitter, LinkedIn, YouTube, Vimeo, etc.) and social application development through to building large scale communities
• Social media strategy – target audience research, campaign design and implementation, reputation management, tool selection, measurement and analysis
• Social media monitoring – buzz monitoring, sentiment analysis, use of industry leading tools
• Social media healthcheck – review of current practices and strategies
• Social media training -  social media dashboards, monitoring tools, engagement techniques
• Social media consultancy -  a bespoke selection of all the above services.

Why get social Website Facility?

The successful use of social media requires a careful blend of marketing disciplines, ranging from technical ability, creativity and analysis, right through to PR. Website Facility can provide all these skills combined with experience and that’s what makes us a winning combination for social media. We base our success on four principles:

Four principles of sucessful social media

LISTEN

A brand used to just be what a company told you it was, but times have changed and now it’s about what everyone else says it is; this includes employees, customers, prospects, competitors, and the rest of the world. Businesses now need visibility of how they’re perceived and the power to change it. Social media can provide both.

ENGAGE

Listening is a starting point, but engaging is where your business will start to see the real benefits of social media. By involving your business in some of the many conversations going on out there around your industry the possibilities are endless; you can extend your reach, gain recommendations and increase sales, to name but a few.

AMPLIFY

Now that your business is actively participating in the social landscape, it’s crucial that you harness the power of conversation to add value to your offering. Using social commerce, your customers can drive more sales by giving them the power to review products, answer other customers queries and recommend you to their friends. Content written by customers for customers is better than anything that a marketing expert could write.

SUPPORT

Social media engagement is invaluable when it comes to customer service. Potential and existing customers see responsiveness from companies, and those companies earn their trust. People accept that no business is perfect, all they ask is that you’re alert and attentive. With social media, possible customer service issues can be highlighted and addressed immediately as they emerge leaving you with happy customers which obviously mean repeat custom and plenty of recommendations.