The internet is becoming forever more competitive. Businesses online presence is becoming increasingly important to advertise products and services, but where do you start?!
As a website design company, we are constantly looking at innovative new ways to get the websites we build to perform as powerful advertising tools for our clients businesses. We have put together a list of ways of 10 ways to promote your website effectively – for FREE!
When setting up a website there are lots of free
1. Facebook
With more than 400 million active users worldwide and rising fast, if Facebook were a country it would be the third most populated on the planet! If you are not optimising Facebook for business then you really are missing out on a lot of useful free features that can possibly benefit your business. Posting your website link, adding the right people as ‘friends’, sharing interesting content with users and general networking in your local area is a fantastic way to spread your company image and connect with potential buyers. You can also take advantage of Facebook’s extremely targeted advertising platform which allows you to target your audience by location, age and interests. It also allows you to set a daily budget which you are comfortable with which is great for budgeting!
TipVisit the link below to get a very low cost Facebook advertising voucher from Ebay!
Facebook advertising vouchers
2. Twitter
There are over 50 million tweets which is over 600 tweets per second! Twitter is another very useful social website which can be fantastic for building popularity which allows you to follow relevant people and companies enabling you to build a network of followers. The trick with Twitter is to follow the right people.
Tip: Make sure you keep users interested with relevant content that people will want to share. Website Facility designed a website for the micro pig breeders ‘pet piggies’. We collected as many pictures as possible of the tiny piglets and distributed them across the social networks – because the content was interesting, the website got shared like mad!
The foundation of social networks is the sharing and communicating.
3. Linked In
LinkedIn is available in six native languages – English, French, German, Italian, Portuguese and Spanish. LinkedIn is a business oriented social networking site. used for professional business to business networking. LinkedIn has more than 60 million registered users and it is free to sign up. A few great ways to network yourself on Linked in are listed below:
1) Great relevant groups for your target audience.
2) Use ‘Linked in answers’ to ask / answer questions to build your credibility.
3) Hosting events is a fantastic way to meet people face to face and building awareness.
4) Send personal messages to people and businesses.
4. Blogging
WordPress is the most powerful blogging software in the world today, powering nearly 8.5% of all websites on the internet. You can use WordPress to write articles (like I’m doing right now!), offering help and tips for other people. This is a great way to offer something to potential customers, writing articles that help people not only draws visitors into the website but also encourages people to follow and share your content.
Tip:Website Facility design blogs that can be added onto your website!
Request a blog design quote by clicking here
5. Gumtree
Gumtree is an website designed for people to post free ads. It is allows you to give a long description on your product or service, with pictures, contact details and link to your website. On top of this, Google seems to index Gumtree pages very well which means more traffic for you!
6. Google Analytics
Google analytics is a free online program where you can track how many visitors are viewing your page, where in the country you are getting the visits from, what keywords people are typing into Google in order to bring up your website etc. It is completely free and extremely useful.
Sign up here: Click here!
7. Website compatibility
Woorank is a online website analysis tool, it enables you to go over your website and add some of the important things that search engines pick up such as Meta tags, Alt tags, Page titles etc. It will give your website a ranking which will be according to how much effort has gone into making the website. We build are websites very close to this and take cross browser testings very seriously.
Tip If you need a hand on fixing the errors on Woo rank, please visit our website maintenance page for more information on how we can help
8. Backlinking
Back-linking is becoming one of the most important factors when it comes to off page SEO on search engines such as Google, Yahoo and Bing. It is vital that you post your link in as many RELEVANT places as possible, a link on a relevant good quality site acts as a vote, the more votes you have the higher you will appear on Google.
Tip See this link for information on how to build back links
9. Include your domain on business cards, stationary, etc
May sound obvious however over 30% off businesses still don’t! If 1 in 5 people type in your website then it is certainly be worth while doing. Your website acts as an online brochure for people to find out more about products and services, so use it!
Tip If you are not comfortable sending people to your website for more information, then you almost definitely need a website redesign!
10. Signature in your email address
Putting your website link in your email signature is very useful as when you send a email out to potential customers or other general people they will always have a link to your website to hand.
I hope this helps! as always I am happy to answer any questions you may have, please leave a comment!